Two months after my oldest daughter was born in late November 2006, my mother-in-law's breast cancer reappeared after five years of remission. She passed away in March 2008. By August of 2008, my father's prostate cancer was no longer responding to treatment. He passed away in March 2009. Three months after my father died, I found myself pregant again.
What does any of this have to do with this DIY Publicity course I'll be teaching at Story Studio? In the midst of all that birth and death, my novel, The Heroines, was published in January 2008. By September, the market crashed, book stores closed, magazines and newspapers folded, publishers went bankrupt, and when my paperback was released in February 2009 (a month before my father died), my Scribner publicist couldn't get me more than one reading to promote the book. I didn't think much about it at the moment. I was absorbed with caring for my dying father, my devoted mother, and a two-year-old.
By August of 2011, six months after my second daughter was born, I started to come up for air. I looked around me. The whole world of publishing had changed. I hated my website. I never posted on it. I'd started a second novel. When would I finish it, and if I did, who would buy it? I joined a women's business group in my neighborhood. I decided I needed help, so I advertised for an intern through DePaul University. I found Andrea Pelose, and for the last fifteen months, we've been working to build a web presence. Here's a link to an interview with Claire Glass, where Andrea and I discuss the sometimes dovetailing, sometimes contradictory perspectives of a marketing professional and an author. I've learned a tremendous amount during this journey with Andrea, and I'm thrilled to share a bit of our knowledge with other writers. I wish my dad were here, my CPA and mentor, to discuss this enterprise, which I know he would love for its creativity and community outreach.